As a small business owner, you often have
to fulfill roles that entire departments are dedicated to in larger businesses. You are sales, marketing, accounting,
research and development, customer relations, human resources, and custodial services. No one knows your business
better that you. You've built it from the ground up.
Developing an effective business web site requires a variety of skills. Graphics design and layout, marketing,
and information management and intergration all play a role in getting a site up and running. What follows is a
brief description of considerations and links to more detailed information on these areas.
What You'll
Need describes the process
of getting a domain name registered for your business and setting up a hosting service. This page covers getting
what you need for your site usage without paying for features and services you don't need.
Purpose covers topics on planning what role your web site
will play in your overall business plan. Web sites can be used for a variety of roles from simple marketing to
providing fully intergrated e-commerce and customer services. Deciding what services you should offer end users
and how to do so in an efficient and cost effective manner is crucial to the site design.
Targeting End Users contains information on what you should consider in
building your site to best serve the end users. Web sites can be targeted for B2B, end customers, servicing a remote
sales force, or any number of other purposes. The demographics of the group most likely to be using the site must
be considered for an effective design.
Links to Other Sites provides links to other information that might be
helpful. There are plenty of sites already up on the nuts and bolts technical aspects of html coding, so the information
isn't covered on this site. If you'd like to learn more about building pages, check in here.
After browsing the information presented here, we invite you to check any of the ICGold links on the above right to learn more about our services and how we do business. If you'd
like additional information on pricing or any other information, feel free to contact us.
